Shipley Germany · Hofstrasse 64 · 40723 Hilden


We enable winning.

About Shipley

Since 1972, companies and individuals have repeatedly selected Shipley Associates to help them improve their business development performance, capabilities, and sales communications. Whether competing for large or small contracts, Shipley helps clients improve the probability of winning business.

Across the globe, Shipley clients win business now and build long-term sustainable capability when applying our blended-services model. By flexibly combining consulting support, training services, and integrated tools, Shipley clients improve their win probability and gain a sustainable competitive advantage. Clients worldwide value this blend of solutions. Teaming with Shipley on critical „must win“ pursuits improves your win probability and gives you a distinct competitive advantage! learn more »


Shipley Associates has a 42-year track record of success in each phase of the business acquisition process, from strategy development to proposal preparation and contract execution. Our strength is in understanding the drivers of business buying behavior and uncovering the hidden needs that can be leveraged to give our clients an advantage over their competitors. Shipley’s thought leadership emphasizes the use of clear communication strategies to influence our clients’ customer buying decision.

Shipley was established in 1972 in Bountiful, Utah as a communications consulting and training firm – focused on helping companies communicate more effectively. As our business and reputation grew, we expanded into many strategic markets, including oil and gas, healthcare, aerospace and defense,telecommunications and information technology.

Shipley Associates was acquired by Franklin Covey in 1993 and was integrated into the company’s performance consulting division. In 1997, Steve Shipley and five working partners re-acquired from Franklin Covey all intellectual property, methods, and content for Shipley’s business development services group – now known as Shipley Associates. Our sole focus is on helping clients win business! Today, Shipley maintains offices across the world to help companies compete and win.

Shipley in D-A-CH

Since 2007 Shipley has been operating in the German market for proposal consulting and training. Effective customer relationships have seen the business develop and we have successfully supported leading international businesses engaged, among others, in the Defence, Telecommunications and IT, Logistics and Travel industries. In 2014 Shipley GmbH was founded to address the growing importance of this market for Shipley Associates. Customers in Germany, Austria, and Switzerland can now be supported by a local team, Services are available in German Language.


Shipley maintains offices in several locations that offer the complete blend of services, including training, process improvement, and capture/proposal support consulting. These partners embrace and implement the Shipley methodology, adapted to their geographic markets and trends. learn more »

Professional Associations

In 1988, Shipley recognized the need for a professional association that focused on proposal management. The company invested time, resources, and talent to establish a non-profit association, the Association of Proposal Management Professionals (APMP). Several thousand members and dozens of regional chapters around the globe now support the proposal profession through conferences, certification programs, a body of knowledge, and a business development community of practice. Shipley remains a Platinum Sponsor of APMP and is one of only a few Approved Training Organizations (ATOs) offering continuing education credits to certified members.

Shipley also maintains full rights and ownership of the intellectual property associated with the Business Development Capability Maturity Model® (BD-CMM®) that provides industry research and benchmark data available from the Center for Business Development Excellence. (CMM® is a registered trademark of Carnegie Mellon University)

Leadership Team

The Shipley leadership team consists of experienced business development practitioners who understand the role of business development within any organization.

Shipley Management

Global Office Locations

I want to pass on to you how impressed I’ve been with the performance of (Shipley). You have done a great job supporting us in our journey to transform (our) business development and proposal process. This is a difficult undertaking in any company, but the complexity increases tremendously when it involves a U.S. subsidiary of a global company. Despite the challenges, Shipley excelled!

~Business Development Executive

We are committed to helping clients win business – now and in the future. We call this leaving residual value on each engagement. Our clients can expect highly qualified professionals with a proven methodology and tools that work in highly competitive markets. When our clients win, we win!

~Stephen P. Shipley, President & CEO

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