Shipley GmbH · Bahnhofsallee 11 · 40721 Hilden

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Shipley Leadership


Wolfram Seyring

Wolfram Seyring

Managing Director and Owner, Shipley GmbH

An experienced sales leader and forerunner of proposal Management. Founder of APMP-Chapters in Germany and India.

Professional Experience

  • Managing Director and Owner, BidBox GmbH
  • Global Head of Sales – VimpelCom at NSN
  • Head of CMO Restructuring – Global/Germany at NSN
  • Vice President/Head of Global Sales Support Global/India at NSN/Nokia
  • Account Director – France Telecom Germany at Nokia
  • Global Account Executive – Deutsche Telekom at Ericsson

Education and Training

  • APMP certified Proposal Manager
  • Master Degree in Electrical Engineering (Applied Science, Düsseldorf)


Steve Shipley

Steve Shipley

President and CEO, Shipley Associates (US)
A proven leader in global business development.

Professional Experience

  • Partner, Chairman of Board, CEO and President of Shipley Associates. Responsible for strategy development and execution of global consulting and training business. Engaging leader with collaborative approach to leading a business and leveraging talent.
  • Vice President, Consulting Division of Shipley Associates/Franklin Covey.
  • Legal Counsel and Past President of the Association of Proposal Management Professionals (APMP). In 1989, Mr. Shipley co-founded this association that now boasts over 2,000 members. He served as its past President, received numerous awards including the first Founder’s Award in May 1999 and currently serves as its legal counsel and an Emeritus Board Member.
  • Executive Assistant/Chief of Staff for the U.S. Department of the Interior.
  • Director of Federal Power Marketing, U.S. Department of Energy
  • Washington, DC, Counsel, Bonneville Power Administration
  • Legal Counsel to Vice Chairman, Federal Power Commission
  • Vice President, Mountain States Legal Foundation
  • Director, Flood Disaster Coordination, State of Maryland
  • Assistant to Chairman of the Board, Husky Oil Company
  • Assistant to the Executive Director of the U.S. International Trade Commission
  • Named a Fellow of the Association of Proposal Management Professionals

Education and Training

  • Juris Doctorate, University of Maryland
  • Bachelor of Science, Brigham Young University


Larry Newman

Larry Newman

Vice President and Partner, Shipley Associates (US)
An internationally known author, trainer, and consultant who applies best practices to help clients compete and win.

Professional Experience

  • Vice President of International Operations, Shipley Associates providing leadership for all Shipley international licenses
  • Vice President Commercial Training, Shipley Associates
  • Consulted with and trained clients from 5 continents (North America, Europe, South America, Australia, and Asia), 30 countries, and more than 100 organizations
  • Authored the Shipley Proposal Guide, Capture Guide, and Business Development Lifecycle Guide
  • Fellow of the Association of Proposal Management Professionals
  • Accredited at the Professional Level of the Association of Proposal Management Professionals
  • Proposal consultant, strategies, and trainer, IBM, Dow, Los Alamos Labs, Motorola, Lockheed Martin, Hamilton Sundstrand, Unisys, Elbit

Education and Training

  • MS in Industrial Engineering, University of Iowa
  • BS in Industrial Engineering, University of Iowa

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