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Shipley Guides

These guides are a compilation of industry and business best practices that help individuals and teams win business by applying best practice. Sample documents, annotated with rationale and guidance, provide the user examples of tools and templates that can be developed to help them compete and win. Every business development professional should have these guides at their fingertips!

If you order a bundle of  Shipley Guides/Playbooks on our Website you will receive a 10% discount on the total purchase price.

We are also selling our guides on Amazon.

Free Shipping Costs Germany: from 80,00€
Free Shipping Costs EU: from 120,00€
Free Shipping Costs Worldwide: from 250,00€


Shipley Proposal Guide

Table of Contents

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Shipley Proposal Guide™ – 4.0

Price: 69 € (incl. VAT)
Language: English

The Shipley Proposal Guide provides on 266 pages tools, resources, and best practices based on a proven 7-phase business development lifecycle that helps ensure success.

The Fourth Edition includes updates in these useful sections:

  • Electronic Submittal
  • Production
  • Proposal Management Plan
  • Proposal Preparation Tools
  • Bid Decisions
  • Reviews
  • Capture Planning
  • Proposal Strategy

The Proposal Guide also provides valuable cross-reference to the Shipley Capture Guide and the Shipley Business Development Lifecycle Guide. The combined series of guides provides ongoing support to sales, capture and business development professionals at all levels.


Shipley Capture Guide

Table of Contents

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Shipley Capture Guide™ – 3.0

Price: 69 € (incl. VAT)
Language: English

The Shipley Capture Guide provides on 228 pages guidelines and best practices for capturing strategic business in a competitive environment. Capture Team development and capture planning are critical elements of the business development lifecycle. Business development professionals will find value in referring to these best practices, including several annotated Capture Plan templates that provide models for capture teams.

Topics include:

  • Capture Planning
  • Capture Scheduling
  • Capture Team selection and Management
  • Color Team Reviews
  • Customer Focus Capture skills and Tactics
  • Decision Gate Reviews
  • Engaging Proposal Support
  • Pricing to Win
  • Engaging Program Management


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Shipley BD Lifecycle Guide Guide™- 1.1

Price: 69 € (incl. VAT)
Language: English

Now, the Shipley Business Development Lifecycle used by thousands of successful companies worldwide is well documented and published.

Buy the guide and receive a foldout wall chart showing the various phases, decision gates, and milestones of this best practice framework for business development, in any industry.

The lifecycle is designed to be tailored to any organization based on the complexity of the market and sales cycle.
It guides you through the 7 phases of winning business:

  • Market Segmentation – Knowing your target market
  • Long-Term Positioning – Promoting your solutions to potential customers
  • Opportunity Assessment – Qualifying each opportunity
  • Capture Planning – Developing a win strategy
  • Proposal Planning – Establishing a team and plan for proposal development
  • Proposal Development – Drafting and writing a compelling proposal
  • Post Proposal Submittal – Briefing and negotiating with customers


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Shipley Proposal Guide™ – 4.1

Price: 79 € (incl. VAT)
Language: English

Version 4.1 includes over 50 topics and dozens of sample documents showing how to apply best practices.

Topics include:

  • Proposal Strategy
  • Customer Focus
  • Outlining
  • Storyboards and Mockups
  • Task Order Proposals
  • Grant Proposals
  • Active/Passive Voice
  • Bid/No-Bid Decisions
  • Compliance and Responsiveness
  • Page and Document Design
  • Virtual Team Management


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Shipley Proposal Manager Playbook™

Language: English
Price: 99 € (incl. VAT)

The Shipley Proposal Manager Playbook is a step-by-step guide with key tasks, milestones, and tools to help win more business.
Over 40 downloadable tools are included in the playbook, each a valuable aid to any Proposal Manager facing the challenge of managing people, process, solutions, and sales messaging.

Topics include:

  • Kickoff Meeting tools
  • Proposal schedules
  • Proposal outline and task tracking tools
  • Win strategy templates
  • Proposal section planner and organizer
  • Color team tools and checklists
  • Visuals and production logs

You will get the tools and templates on an USB flash-drive.

Win more business by making the Playbook work for you!


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Shipley Capture Manager Playbook™

Price: 99 € (incl. VAT)
Language: English

Winning business in today’s competitive markets requires discipline and know-how. Professionals pursuing business in any market segment need to be assertive in understanding and assessing customer needs, competitor positions, and strategic solutions.

The Shipley Capture Manager Playbook provides a step-by-step approach and necessary tools for capture or opportunity managers to qualify for and win strategic opportunities. The Playbook identifies key milestones and decisions that are necessary to advance the sale and gain a competitive advantage. Dismissing key steps or assuming a favorable position with the customer is a formula for failure.

By applying the key tasks, activities, milestone decisions, and tools found in the Playbook, you improve your probability of winning.

You will get the tools and templates on an USB flash-drive.


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Shipley Guides – Also available as a bundle

Language: English

If you order a bundle of Shipley guides on our website, you will receive a 10% discount on the total purchase Price.



Buy Now

Shipley Playbooks – Also available as a bundle

Language: English

If you order a bundle of the Shipley Playbooks on our website, you will receive a 10% discount on the total purchase Price.

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